Understanding Your Sprizzy Campaign Reporting Analytics

Understanding your campaign analytics helps you measure performance, evaluate efficiency, and make smarter decisions for future promotions. Below is a breakdown of each metric you’ll see in your Sprizzy Campaign Reporting and what it means for your YouTube growth.

Key Metrics Explained:

  • Date: The specific day on which the data was recorded.
  • Spent: The total amount you have spent on this campaign to date.
  • Impressions: The number of times your video ad was shown to a user on YouTube.
  • Ad Views: The total paid views delivered by your Sprizzy promotion, as reported by Google Ads. Sprizzy never charges for organic views.
  • View Rate: The percentage of people who watched your ad after it was shown to them (Ad Views ÷ Impressions).
  • CPV (Cost Per View): The average amount you've paid for a single Ad View. Example: If you spend $50 and receive 500 Ad Views, your CPV is $0.10.

Campaign Engagement Metrics:

These metrics reflect direct engagement generated by your ad campaign, as reported by Google Ads.

  • Campaign Subscribers: New subscribers gained as a direct result of your ad campaign, as reported by Google Ads.
  • Campaign Likes: Likes generated directly from your ad campaign, as reported by Google Ads.
  • Playlist Adds: The number of times your videos were added to a playlist as a result of your campaign.

Earned Metrics (Free Engagement):

Earned metrics represent additional engagement that happens after someone views your ad, at no extra cost. These actions typically occur within 7 days of the ad view and indicate deeper audience interest.

  • Earned Views: Free views counted when a viewer watches another video on your channel after seeing your ad. Example: If someone watches five more of your videos after viewing your ad, you receive five Earned Views at no additional cost.

Cost Efficiency Metrics:

These metrics help you understand how efficiently your budget is driving results.

  • Cost Per Subscriber: The average cost to acquire one new subscriber from this campaign (Spent ÷ Campaign Subscribers).
  • Cost Per Engagement: The average cost for a single engagement. This shows the efficiency of your ad in generating interaction.

Important: Earned actions are not charged and provide insight into the value your campaign adds beyond paid views. If you do not see earned metrics, you may need to ensure your YouTube channel is linked correctly and that your channel settings allow earned action reporting. Learn more about the benefits and how to link your channel here.

Need More Help?

If you have any questions about what these numbers mean for your video’s performance or need guidance on improving your campaign, reach out to Sprizzy Support. Our team is ready to assist you in understanding and leveraging your campaign analytics for better results.